Milton Keynes Business Engagement – Ride It, Lock It, Love It
Developed in conjunction with Milton Keynes Council to support businesses, venues and community ventures to increase levels of cycling amongst employees, visitors and customers.
In exchange for free secure cycle parking, local businesses engaged in developing a Modeshift STARS Business accredited Travel Plan and were supported to work towards a level of national STARS accreditation.
Results:
The Ride It Lock It Love It initiative saw 28 organisations with 31 sites sign up for £45,000 worth of free cycle parking, to help employees to make the post-Covid return to the office a healthier and more sustainable one. In total, 256 Sheffield stands were supplied across a range of workplaces; from familiar names like Primark and Yamaha through to microbreweries, research clinics, restaurants, community cafes and gallery spaces. That’s enough space for 440 more employees to cycle to work across the district, and 28 new organisations on the road to developing a Modeshift STARS online Travel Plan and engaging in ongoing promotion of sustainable travel.